What the Blog?

I mean, what the HELL?

Becuase HELL is what Blogspace is becoming. Like we don't have enough wars in the world, now we have Blog Wars. Aamir vs ShahRukh and AB vs Everybody. And so on...

The effects of the internet are far-reaching and fast. This medium has made the world a really small place. I used to like a particular advertisement that used to say "Solutions for a Small Planet". I mean, WHO THE HELL, would have thought of the earth as a small planet? But that is what the internet has done to this world, hasn't it? Shrink it.

Everyday the power of the internet is growing. But while life is getting better with internet banking, internet shopping and internet everything, Satan enters the internet in the form of Blog Wars.

My friend is trying to start a company and it involves some help from NRIs. Someone told him the best way to reach out to Indians in the US is to Blog. He tried it and he was amazed by the results. He was so encouraged by the results that he is actually moving ahead full steam with this new initiative.

If that is the power of the internet and that is the power of the Blog, then WHY THE HELL are these people using this all powerful medium for petty fights and ego trips.

And these are not ordinary people in anyway. These are the people, who because of who they are, have the ability to influence crores of Indians and may be billions of people around the world. Why do big brands use celebrities in their ad campaigns? Because consumers aspire to be like them - Advertising and Marketing 101.

So why not use Blogspace for better causes? Why not send the right message to millions of people who look up to them? Why not use this powerful medium for a zillion causes that need attention? Who needs to teach these people?

HOW THE HELL do I know? But I know there are a whole lot of you out there who feel the same way as I do and would like it better if Blogspace remained meaningful.

Mr. Khan and Shri AB. There are surely some people you make feel, "TO HELL WITH YOUR BLOG".

P.S. This is an original post that was published on msn.co.in on May 15, 2008